Acclaim for
HOW WE DECIDE

Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions.
-Antonio Damasio, author of Descartes Error and Looking for Spinoza

An inviting, high-velocity ride through our most treasured mental act - deciding. This is truly one of the most accessible and richly informed books on human choice. It's a must-read for anyone interested in the human mind and how cutting-edge research changes the way we think about ourselves. A marvelous sucess.
--Read Montague, Brown Foundation Professor of Neuroscience, Baylor College of Medicine