Acclaim for
HOW WE DECIDE

Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better deciders. Luckily, this one's a no-brainer: Read this book.
--Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us)

Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser.
--Dan Ariely, author of Predictably Irrational